Communication Errors

Uniforms, Tax Returns and Storytelling

After reading Peggy Noonan’s “A Remedial Communications Class” (

I was struck with the following thought- FINALLY- someone is articulating what has been going through my mind regarding the media lately.

Here are the points she made which truly resonated with me:

  • Having our Olympic team’s uniforms made in China was only half the problem- the other half was they looked like high fashion runway rejects in the end.
  • Mitt Romney should have been more proactive in handling his tax returns since 2007 when he was being looked at as a Presidential running mate so now he would have no qualms about turning them over.
  • President Obama needs to think before he speaks- here are two quotes from her article which make the point best:

” Feel guilty because your hard-working neighbors built that road.” How about nobody feel guilty?”

” The mistake of my first couple of years was thinking that this job was just about getting the policy right,m but you know

the nature of this office is also to tell a story to the American people that gives them a sense of unity and purpose and optimism.”

She continues with “I am certain the president has no idea how patronizing he sounds. His job is to tell us a story?”

Finally she mentions the narrative which seems to be happening in this country and I loved this:

“The narrative on the president right now is: He’s not a bad guy, but it hasn’t worked.”

Thanks for a great article Ms. Noonan!

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